SUPERCOAT is the trusted leader of dry dog food in Australia, with a range of tailored nutrition to suit your dog’s needs. Our SMARTBLEND recipes are expertly crafted with purposeful ingredients to ensure your furry friend receives the right nourishment that brings out their best every day, and for years to come.
Keep Them Super
Real Ingredients with Real Purpose
SUPERCOAT SMARTBLEND
SMARTBLEND combines real meat, high-quality ingredients, and 22 essential vitamins and minerals to help keep your dog active, healthy, and full of life.
Tasty Crunchy Treats
SUPERCOAT Baked Biscuits
Every dog deserves a treat that’s as wholesome as it is delicious. That’s why SUPERCOAT baked biscuits are made with care, using natural, trustworthy ingredients. Their crunchy, oven‑baked goodness is crafted to brighten your dog’s day while giving you confidence in every bite you share.
Featured Products
Frequently Asked Questions
1.
What is SUPERCOAT SMARTBLEND?
1.
What is SUPERCOAT SMARTBLEND?
SMARTBLEND is our unique mix of high-quality natural ingredients, blended with real meat and 22 essential vitamins and minerals. It’s a carefully crafted formula designed to give your dog the tailored nutrition they need to stay healthy, active, and at their best every day.
2.
What 22 essential vitamins and minerals are in SUPERCOAT?
2.
What 22 essential vitamins and minerals are in SUPERCOAT?
SUPERCOAT includes a full spectrum of essential nutrients to support your dog’s wellbeing, including: Vitamin A, Vitamin D, Vitamin E, Thiamine, Riboflavin, Pantothenic Acid, Niacin, Pyridoxine, Folic acid, Vitamin B12, Calcium, Phosphorus, Potassium, Sodium, Chloride, Magnesium, Iron, Copper, Manganese, Zinc, Iodine and Selenium.
3.
Where is SUPERCOAT made?
3.
Where is SUPERCOAT made?
Since it’s launch back in 1986, SUPERCOAT has proudly been made and produced right here in Australia in our factory at Blayney (Regional NSW).