The SUPERCOAT story began in 1986 offering premium dog food designed specifically for racing greyhounds. The success and evolution of SUPERCOAT were due to this understanding of tailoring dog food to suit different life stages and lifestyles. To this day, we believe that keeping dogs healthy to live their best ‘dog life’ brings joy to owners, and when people and pets bond, life becomes richer. With over 30 years of expertise, SUPERCOAT understands dogs, what makes them special and what they need to be at their healthy best. SUPERCOAT is proudly made in Australia at our factory in Blayney, NSW.​

Every Ingredient has a Purpose

Whether it’s Omega 3 to help promote healthy skin and a shiny coat or simply the goodness of real Australian meat, every ingredient serves a purpose and has been added to our formulas with your dog in mind. It starts as soon as your puppy arrives, our tailored SMARTBLEND Puppy formula includes everything a puppy needs for their growth and development. Specifically formulated to have the right ingredients that support immunity and healthy bones as well as providing for their insatiable curiosity and ‘puppy energy’.

Between 12 to 24 months of age, your dog will join adulthood. Our SMARTBLEND formulas are tailored to provide all the nutrients needed to support and maintain their healthy best.

As your dog reaches 7+ years we understand the increased importance of their health. Our Senior dog food is formulated with that in mind and contains a unique blend of vitamins and minerals to help promote healthy brain function, maintain good vision whilst supporting healthy joints and mobility.