The SUPERCOAT® story began in 1986 with a simple mission - to provide premium dog food designed specifically for different breeds. This understanding and dedication to tailoring dog food to suit various life stages and lifestyles have been the key to our success and evolution over the years.

At SUPERCOAT®, we firmly believe that keeping dogs healthy is essential for them to live their best "dog life," which in turn brings immense joy to their owners. We understand the special bond between owners and their pets, and we strive to enhance that bond by ensuring dogs are healthy and thriving.

With over 30 years of expertise in the petfood industry, SUPERCOAT® has gained a deep understanding of dogs - what makes them unique and what they need to be at their healthy best. We take pride in producing our dog food in Australia, at our state-of-the-art factory located in Blayney, NSW.

We recognize the crucial role that diet plays in ensuring a happy and healthy dog. That's why we have developed SMARTBLEND®, a revolutionary formula that combines high-quality natural ingredients with real meat, along with 22 essential vitamins and minerals. This precise combination provides dogs with the nutrition they need to thrive and maintain optimal health.

At SUPERCOAT®, we are committed to delivering the highest quality dog food that meets the specific needs of each dog. We understand that every dog is unique, and their dietary requirements may vary. That's why we offer a range of products tailored to different breeds, life stages, and lifestyles.

Every Ingredient has a Purpose

Our formulas are tailored for life stages, sizes, breeds, and lifestyle for all pets to live their best life. Whether it’s Omega 3 to help promote healthy skin and a shiny coat or simply the goodness of real Australian meat, every ingredient serves a purpose and has been added to our formulas with your dog in mind. 

For puppies, we understand that they have unique nutritional requirements which are so important within their formative years. That's why our SMARTBLEND® Puppy formula is specially designed to meet their needs. Packed with essential nutrients, vitamins, and minerals, our puppy formula supports their rapid growth and development, including immune health, healthy bones, and boundless energy. From the moment your puppy arrives, SUPERCOAT® provides them with a balanced and nutritious diet that fuels their playful nature as well as providing for their insatiable curiosity and ‘puppy energy’. 

As your dog transitions into adulthood between 12 to 24 months of age, their nutritional needs change. That's why our SMARTBLEND® formulas are specifically tailored to provide all the essential nutrients needed to support and maintain their healthy best during their adulthood.  

And as your dog reaches 7+ years, we understand that there needs to be an increased importance placed on their health. That’s why our Senior dog food is formulated with your dog’s wellbeing in mind. It contains a unique blend of vitamins and minerals to support healthy brain function, maintain good vision, and support healthy joints and mobility to ensure that your dog can still live a healthy and active lifestyle. 

Choose SUPERCOAT® to give your best friend their best 'dog life' no matter what life stage they're in.