Supercoat About usSupercoat About us
About Supercoat

Is the product Australian Made?

Yes, proudly Australian made! All our SUPERCOAT products are made in Blayney, New South Wales.
You will also notice on pack we have the official Australian Made logo so you know SUPERCOAT is an Australian Made product.

What is Smartblend?

SMARTBLEND is a tailored blend of nutrients to help maximize your dog’s unique whole body health.
These formulas precisely combine quality protein with natural ingredients to deliver the precise nutrition your dog needs.

What are the 21 Vitamins and Minerals?

Calcium, Phosphorous, Potassium, Sodium Chloride, Magnesium, Iron, Copper, Manganese, Zinc, Selenium, Vitamin A, Vitamin D, Vitamin E, Thiamine, Riboflavin, Pantothenic acid, Niacin, Pyridoxine, Folic acid, Vitamin B12, Choline. 

Is Dr Harry still your ambassador?

We have had a strong partnership with Dr. Harry since 2000, he is still actively involved on the SUPERCOAT brand and continues to be a proud ambassador for SUPERCOAT.
His endorsement is on back of pack and SUPERCOAT is the only dry dog food he feeds his dogs.

What are the Benefits of your Supercoat Grain Free Variant?

Yes, we are really proud to be able offer the consumer the choice of Grain Free variant under SUPERCOAT. At Purina we believe wheat and grains are still a vital nutrient providing essential benefits to the pet. However for those dogs with sensitivities or preferences we do have a Grain Free variant which is formulated without grains, high in protein and a complete and balanced nutritional meal.