The benefits of feeding senior dog food

When you’re choosing a senior dog food there are a lot of things to keep in mind. First, it’s important to know when a dog is considered to be “senior.” Vets and canine nutritionists consider that most dogs enter their senior years from age 7, however this can be dependent upon size and breed. As dogs age, they often undergo a number of changes including:

  • Decreased lean muscle mass and increased fat mass
  • Possible weight gain
  • Reduced mobility
  • Reduced metabolism
  • Less shiny and thinner coat
  • Greying muzzle
  • Less efficient immune system
  • Reduced ability to digest and absorb nutrients
  • Changes in vision, hearing and taste
  • Changes in mental sharpness

Along with these changes, a senior dog’s nutritional needs change. This is why it’s important to feed your senior dog a food formulated specifically to meet his / her nutritional needs.

A dog’s brain relies on energy from glucose to thrive. At around age seven, a dog’s glucose metabolism in the brain begins to change, which can affect memory, learning, awareness and decision-making. After years of research, Purina experts discovered that enhanced botanical oils can be used as an additional energy source for the brain in dogs aged seven and older, helping naturally nourish their minds to help them think more like they did when they were younger.


This proprietary research and discovery led to the creation of PRO PLAN® BRIGHT MIND™ Adult 7+. This innovative formula offers senior dogs nutrition to help meet their unique needs:

  • Supports healthy aging with key nutrients to promote a strong immune system, healthy teeth and joints
  • Enhanced botanical oils with MCTs shown to promote mental alertness and sharpness in dogs 7+ with visible results within 30 days
  • Made with high quality chicken to ensure your senior dog loves and looks forward to each mealtime

When added to the diets of dogs aged seven and older, the enhanced botanical oils in PRO PLAN® BRIGHT MIND™ Adult 7+ was shown to promote memory, attention and trainability. Because of this, owners who feed this formula to their senior dogs daily may see differences in activity, interest in playing, plus ability to adapt and cope with change.

As with any food formulated for a specific life stage, it’s important to make sure that the benefits offered by the formula you choose meet the individual needs of your senior dog. If you have questions about the nutritional needs of your senior dog, consult your vet.


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