Super Tasty Treats in Everyday Moments

Treats aren’t just tasty extras in a dog’s day - they’re one of the most effective tools we have for building trust, shaping behaviour, and strengthening the bond we share with our pets. When used thoughtfully, treats can transform training sessions, support good habits, and add moments of joy to everyday routines. They’re small rewards that make a big difference, helping you keep your dog feeling confident and motivated.

That’s where the new SUPERCOAT Baked Biscuits range comes in. Thoughtfully crafted and oven‑baked for a satisfying crunch, these biscuits are designed to make every reward count. Made with real, natural ingredients you can feel good about, they offer a wholesome treat that fits seamlessly into your dog’s daily routine.

Whether you’re reinforcing good behaviour, adding enrichment to their day, or simply sharing a moment of joy, SUPERCOAT Baked Biscuits deliver a delicious, nutritious reward your dog will love. It’s a simple way to support their wellbeing, celebrate their progress, and - above all - Keep Them Super.

Most Commonly Asked Questions about SUPERCOAT Baked Biscuits

What ingredients are used in SUPERCOAT’s new baked biscuit treats?

The new SUPERCOAT Baked Biscuits are made with wholesome, natural ingredients (your dog will love), with no artificial flavours.

Peanut Butter & Oats recipe: real oats for fibre and peanut butter for flavour.
Chicken, Carrot & Parsley recipe: real chicken, carrot, and parsley for natural taste and nourishment.

Both recipes focus on simple, recognisable ingredients you can trust.

Are these baked biscuits suitable for all dog breeds and sizes?

Yes, the biscuits are suitable for small, medium, and large dogs. Their crunchy texture and manageable size make them easy to offer as rewards across all breeds.

Do SUPERCOAT Baked Biscuits support any specific health benefits?

While they’re primarily designed as wholesome treats, the natural ingredients offer gentle nutritional support:

Oats and carrots: natural fibre to support healthy digestion.
Parsley: antioxidants that contribute to vitality.

Are the biscuits high in calories?

No, they have 25 Kcal per biscuit. This makes them easy to fit into your dog’s daily routine without overfeeding, whether used for training, rewarding, or occasional snacking.

Are the SUPERCOAT Baked Biscuits crunchy, soft, or easy to break for training?

They are oven‑baked for a satisfying crunch. This crunchy texture makes them enjoyable for most dogs and helps keep them engaged. It is possible to break them into smaller pieces for training.

Where are they made?

The SUPERCOAT Baked Biscuits range is made in New Zealand.

How many biscuits can I safely give my dog each day?

Because each biscuit contains 25 Kcal, the number you offer should fit within your dog’s daily calorie allowance.

General guidance:

Small dogs: 1 - 2 biscuits per day
Medium dogs: 2 - 3 biscuits per day
Large dogs: 3 - 5 biscuits per day

Always adjust based on your dog’s activity level and main meal portions. And remember, fresh water should always be available.

Are these treats suitable for puppies or only adult dogs?

The biscuits are suitable for adult dogs. Puppies have different nutritional needs and smaller mouths, so it’s best to choose treats specifically formulated for puppy development unless advised otherwise by your vet.