Simple means knowing what your dog is eating

PURINA BEYOND® SIMPLY 9 contains a composition of nine recognisable key ingredients you know and trust plus vitamins, minerals & amino acids. Our recipe contains high quality Salmon and Tuna as the #1 ingredient along side all the nutrients your dog needs for a complete and balanced diet.

We are selection about what goes into each bag:

It sounds simple, but the recipe behind it is not. We have thoughtfully selected ingredients that work together in a delicious and complete meal to provide nourishment your dog needs in a food that he'll enjoy.


High quality lamb is the #1 Ingredient
Made by our Purina experts
NO added wheat, corn or soy
NO added artificial colours, flavours or preservatives

Feeding Guide

See table below for recommended daily feeding amounts. These amounts should be taken as a guide only. Food intake will vary depending on breed, sex, weight, age, activity level, and environmental conditions. Note: 1 cup =110g

To avoid stomach upsets, please allow 7 to 10 days to ease transition from your dog’s current food to PURINA BEYOND. Gradually add more PURINA BEYOND and less of the previous food to your dog’s bowl until the changeover is complete.


Recommended Daily Feeding Amounts

Weight of Dog Amount to Feed
Up to 5kg 40-115g
5-10kg 115-180g
10-25kg 180-330g
25-50kg 330-530g
50kg+ 530g+


Lamb; chicken meal; whole Barley; oats; rice; poultry oil; pea protein; vitamins, minerals and amino acids; liver flavour, spinach.

Beyond Lamb and Whole Barley

+Essential nutrients: Vitamins, Minerals & Amino Acids are added to ensure our recipes are 100% complete and balanced and meet the daily adult dog requirements for key nutrients.

Nutritional Analysis

Crude Protein 25%
Crude Fat 15%
Crude Fibre (max) 4.5%
Omega Fatty Acids* (min) 1.4%
 Metabolisable Energy 3600 (kcal/kg)

Purina PetCare Advice

We bring together a team with in-depth knowledge, experience and special interests with the skills to advise about health and nutrition, behaviour, training, socialisation, as well as basic first aid for your cat or dog


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