New and Improved Formulas

Always Advancing. Never Comprimising.

We never stop researching, discovering, and enhancing the food your pet depends on every day. Because for all they give to us, our pets deserve the world's most advanced nutrition. View the changes we have made to our range below:

Guaranteed Live Probiotics

To support immune & digestive health in puppy healthy growth and development & adult essential health formulas.

Benefits of Real Meat

Benefits of real meat with meat #1 ingredient for improved digestibility & taste.

Digestibility and Absorption

Enhanced formulas deliver improved digestibility and support optimal nutrient absorption.

Expanded Sensitive Skin & Stomach Range

Expanded Sensitive Skin & Stomach Range for all Breeds & Puppies

Support Their Transition

To help your dog transition and avoid dietary upsets from a change in formula it is important to slowly introduce your dog to their new food over the course of 7-10 days. Each day, simply feed a little less of the previous food and little more of the new formula until you are feeding the new PRO PLAN formula exclusively. Be sure to provide fresh water in a clean container for your pet daily.