Always Advancing. Never Comprimising.


We never stop researching, discovering, and enhancing the food your pet depends on every day. Because for all they give to us, our pets deserve the world's most advanced nutrition. View the changes we have made to our range below:



Support Their Transition


To help your dog transition and avoid dietary upsets from a change in formula it is important to slowly introduce your dog to their new food over the course of 7-10 days. Each day, simply feed a little less of the previous food and little more of the new formula until you are feeding the new PRO PLAN formula exclusively. Be sure to provide fresh water in a clean container for your pet daily.