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Purina Brands

The Purina product range includes many of the best known and best-loved pet care brands found in Australia. Featuring a range of pet food recipes, treats and accessories to suit every life-stage from kittens and puppies through to senior cats and dogs and everything in between, our pet products are designed with your pet's health and happiness in mind.

  • PRO PLAN

    PRO PLAN is scientifically formulated to support dogs’ and cats’ natural protective systems. The food ingredients, vitamins and minerals found in PRO PLAN formulas have been selected for their ability to support their immune, digestive, coat system plus renal system in cats. With real meat or fish as the #1 ingredient and formulations for every life stage and style of your cat or dog, PRO PLAN is one of Australia’s leading Super Premium pet foods.

    • Life stages: Puppy, Kitten, Adult, Senior
    • Purchase at: Pet Store
    • Products available for Cats and Dogs
    • VISIT SITE >
    PRO PLAN logo
  • PURINA ONE

    The PURINA ONE product range is scientifically formulated and nutritionally balanced to meet the needs of your cat and small breed dog in every stage of their life. Whichever product you choose to feed, all PURINA ONE products contain BIOLIFE, an immune supporting formulation developed by our Purina pet nutritionists, scientists and veterinarians.

    • Life stages: Puppy, Kitten, Adult, Senior
    • Purchase at: Supermarket
    • Products available for Cats and Dogs
    • VISIT SITE >
    PURINA ONE logo
  • FANCY FEAST

    The variety of wet and dry recipes in the FANCY FEAST range are proven favourites made from a delicious range of gourmet flavours and mouth-watering textures. No wonder cats love them!

    • Life stages: Kitten, Adult
    • Purchase at: Supermarket and Pet Store
    • Products available for Cats
    • VISIT SITE >
    Fancy-Feast-Range
  • FELIX

    FELIX As Good As It Looks is a range of delicious meals that look and smell so meaty, your cat won’t wait for the bowl to touch the floor. It really looks so delicious. Specially prepared with tender chunks of meat or fish presented in a succulent jelly, your cat will find FELIX irresistible every mealtime!

    • Life stages: Adult
    • Purchase at: Supermarket
    • Products available for Cats
    • VISIT SITE >
    felix-pack
  • SUPERCOAT

    SUPERCOAT is a premium range of cat and dog food, specifically tailored to meet the nutritional needs of your pet as their needs change through different life stages and lifestyles. Naturally nutritious with no artificial colours or flavours, it’s sure to keep your pet happy and healthy growing up beside you. It’s no wonder Dr Harry Cooper uses and recommends SUPERCOAT.

    • Life stages: Puppy, Kitten, Adult, Senior
    • Purchase at: Supermarket and Pet Store
    • Products available for Cats and Dogs
    • VISIT SITE >
    SUPERCOAT logo
  • BENEFUL

    BENEFUL is the complete meal solution for your best friend. Made with a selection of real wholesome ingredients, it’s the perfect balance of taste and nutrition. And with a range of flavours, you can give your dog the variety you know they love!

    • Life stages: Puppy, Adult
    • Purchase at: Supermarket
    • Products available for Dogs
    • VISIT SITE >
    The BENEFUL Range
  • FRISKIES

    FRISKIES with Omega 3 & 6 is a nutritious and delicious dry cat food full of wholesome ingredients that is sure to satisfy your cat’s taste buds at every mealtime. Every pack of FRISKIES has Omega 3 & 6, the essential fatty acids that help promote a healthy skin and soft, shiny coat, meaning it not only tastes great but is good for them too! With a wide range of tasty flavours, rest assured there is a FRISKIES pack regardless of age or lifestyle.

    • Life stages: Kitten, Adult, Senior
    • Purchase at: Supermarket and Pet Store
    • Products available for Cats
    • VISIT SITE >
    friskies-pack
  • LUCKY DOG

    LUCKY DOG is straight up food for real Aussie dogs. With over 20 vitamins and minerals, your dog can get the nutrition he needs and the great taste he loves.

    • Life stages: Adult
    • Purchase at: Supermarket
    • Products available for Dogs
    • VISIT SITE >
    LUCKY DOG Packs
  • BONNIE

    BONNIE has been feeding Australian dogs for generations with products specially formulated for give your best mate a complete and balanced diet. With real meat for strong muscles and Omega 3 and Omega 6 fatty acids to help maintain lustrous skin and a radiant coat, your dog will be in peak condition with the energy and strength to perform at his best.

    • Life stages: Puppy, Adult, Senior
    • Purchase at: Pet Store
    • Products available for Dogs
    • VISIT SITE >
    The BONNIE Range

Accessories & Treats


  • RUFFS

    RUFFS are guilt free treats for dogs, made from high quality ingredients. So you won’t have to hold back on treating your dog. And because no two dogs are exactly the same (that’s what we love about them, right?), there’s a huge range of doggishly good RUFFS treats to choose from. They’re so delicious; they’re bound to get your mate coming back for more.

    • Life stages: Puppy, Adult, Senior
    • Purchase at: Supermarket and Pet Store
    • Products available for Dogs
    • VISIT SITE >
    RUFFS logo
  • TOTAL CARE

    The TOTAL CARE range has one of the widest choices of pet accessories on the market. Whether you’re looking for flea and worming treatments, grooming products, toys, collars and leads, or something for a special occasion, we’ve got it. And all of our products are backed by the global research and expertise in pet health of Purina.

    • Life stages: Puppy, Kitten, Adult, Senior
    • Purchase at: Supermarket
    • Products available for Cats and Dogs
    • VISIT SITE >
    TOTALCARE logo
  • SHEDEZE

    With SHEDEZE de-shedding tools you can reduce the shedding on your cat or dog by up to 90% by removing the undercoat and loose hair, leaving the topcoat healthy and undamaged. The dual blade technology is perfect for both fine and coarse coats, making it ideal for reducing hairballs in cats and great for people with allergies to long-haired breeds of dog.

    • Life stages: Puppy, Kitten, Adult, Senior
    • Purchase at: Pet Store
    • Products available for Cats and Dogs
    • VISIT SITE >
    SHEDEZE logo
  • PET LIFE

    PURINA PETLIFE is a range of quality and innovative pet accessories that enhance the bond between pet and owner. Explore our range of professional quality grooming products which make grooming fast and precise for cats and dogs of all shapes and sizes.

    • Life stages: Puppy, Kitten, Adult, Senior
    • Purchase at: Pet Store
    • Products available for Cats and Dogs
    • VISIT SITE >
    PETLIFE logo
  • WAGWEAR

    Made with the fashion-forward pooch in mind, the WAGWEAR range of clothes and accessories will ensure your dog is the best dressed on the block.

    • Life stages: Puppy, Adult, Senior
    • Purchase at: Pet Store
    • Products available for Dogs
    • VISIT SITE >
    WAGWEAR logo