With over 40 years of experience, Supercoat® remains the trusted leader of premium dog food in Australia. Grounded on our belief that pets and people are better together, Supercoat® continues to provide high quality, nutritious, and specialised food for dogs of all life stages.
Learn more about the SUPERCOAT brand, our range and the ingredients in our dog food.
It takes the perfect combination of nutrients to keep your dog at their healthy best, and that’s why the experts at SUPERCOAT have developed SMARTBLEND, a precise combination of high-quality natural ingredients; blended with real meat, plus 22 essential vitamins and minerals. Nourish your dog with the tailored nutrition they need to bring out their best everyday. Find out more.
Vitamin A, Vitamin D, Vitamin E, Thiamine, Riboflavin, Pantothenic Acid, Niacin, Pyridoxine, Folic acid, Vitamin B12, Calcium, Phosphorus, Potassium, Sodium, Chloride, Magnesium, Iron, Copper, Manganese, Zinc, Iodine and Selenium.
Find out more here.
Fish, chicken or beef. You can view the ingredients of all of our products by clicking our range.
The amount of food your dog needs to consume can differ based on factors such as breed, gender, weight, age, activity level, and the environment it lives in (indoor, outdoor etc.) You can find a feeding guide at the rear of each SUPERCOAT bag and also on our website listed under each product.
Unfortunately we no longer have SUPERCOAT grain free products available.
SUPERCOAT has products that are suitable for puppies through to senior dogs, from active to health weight, from small to large breed. Whatever life stage you dog is at, you know SUPERCOAT can support them to live their best life.
Since it’s launch back in 1986, SUPERCOAT has proudly been made and produced right here in Australia in our factory at Blayney (Regional NSW).