Frequently Asked Questions

Find answers to the most commonly asked questions about PURINA ONE.

Why have we changed our PURINA ONE® wet cat recipe?

At Nestle Purina Pet Care we regularly review our formulations to ensure that they deliver excellent nutrition for your cat. We base this on the latest research from both our own studies and studies carried out by other researchers in the field of pet food and nutrition. For this formulation, we added a specialty blend- Immune Defence Plus + to our wet range, in which we have focused our formulation modification on ingredients that will help support your cat’s immune system.

What is different about this reformulation, and what kind of benefit can I expect from feeding them the new formula?

We improved the formula with Immune Defence Plus +, which is a specialty blend of Vitamins E, Omega 6 fatty acids and Beta Glucans.

How do the ingredients work?

  Vitamins A & E helps prevent cell damage.
  Omega 6 helps support healthy skin barrier.
  Beta Glucans helps support optimal immune response.
 

These active ingredients working together, the new Purina ONE wet help support optimal immune health for your cats throughout their life.

Would my cat notice any difference?

While it is not anticipated that cats will notice any significant difference, it is important to note that every cat is unique, just like humans. Therefore, individual cats may have varying preferences or reactions to certain aspects of their diet.

Have you changed the sourcing of the product from Thailand to Australia?

Yes, for our Australia and New Zealand markets, we will have moved production back to Blayney, Australia by the end of 2023 for NZ and by April 2024 for Australia.

I’ve noticed the featured function on the wet cat packs reduced from 3 to 2, does it mean the new products doesn’t perform as well vs the old?

The reduction of the featured claims is due to the redesign of the packaging to incorporate the inclusion of Immune Defence Plus+. We have enhanced all of our wet recipes to support optimal immune health with our specialty blend called IMMUNE DEFENCE PLUS+. We have also retained the active ingredients from the old recipe to continue delivering tailored nutrition to cats with different health needs.

Do I need a transitional plan to the new PURINA ONE® new formulations?

All cats are different. It is unlikely that you will need a staged transition to the new product but if your cat has dietary sensitivities you may wish to introduce the new improved product slowly.

I’ve noticed some inconsistency on the variant colour between the new packaging and old packaging, why is that?

As part of the relaunch, we have decided to source our packaging from a new supplier, which may result in variations in colour performance We understand that consistency is important to you, and we want to assure you that we are working closely with our new supplier to address this issue and maintain the highest quality standards. Rest assured this does not compromise any of the nutritional benefits that we have committed to providing.

I’ve noticed some inconsistency on the ingredient list between the Mutipack cartons and the pouch laminates, why is that?

We apologize for any inconsistency you may have noticed between the ingredient lists on the Multipack cartons and the pouch laminates. This discrepancy can occur in rare cases when there is a shortage of certain ingredients. We strive to maintain consistency in our products and are working diligently to rectify this issue. However, please be assured that the formulation and nutritional content of our products remain consistent and meet our high quality standards of quality.

If I feed my cat/kitten your new PURINA ONE® Wet Cat Food range, will this help his/her 6 visible signs of health?

Our PURINA ONE® Wet Cat food range is formulated to be 100% complete and balanced, to provide your cat with the nutrition they need each day. One inherent advantage of Wet Cat food is that it has high moisture levels for hydration, which can help support a cat’s urinary tract health.

Specifically on the 6 visible signs of health, as our PURINA ONE® Wet Cat food range is 100% complete and balanced, then yes, we would expect that it can help support a cat’s 6 visible signs of health. However, for optimal results, we encourage our pet owners to also feed our PURINA ONE Dry Cat food, as dry cat food has additional health benefits. For example, the crunchy kibble helps to support a cat’s dental health by helping to remove tartar and plaque build-up. Dental health is one of our 6 visible signs of health.