What is PRO PLAN for Professionals™?


PRO PLAN for Professionals (P4P) is an online feeding program designed specifically for pet professionals. This program aims to provide pet professionals, such as veterinarians, breeders, and trainers, with a convenient and cost-effective way to access a wide range of Purina products.

One of the key benefits of P4P is the professional pricing it offers. Pet professionals can enjoy discounted rates on various products, including Purina® Pro Plan® Veterinary Diets, Purina® Pro Plan® Veterinary Supplements, Purina® Pro Plan® Wellness Range, Supercoat formulations, and Purina Total Care pet accessories. This professional pricing allows pet professionals to save money while providing their clients with a range of products which meets their needs.

Are you a Cat or Dog Breeder, Vet Professional or Student?


All current staff members of veterinary clinics, including veterinarians, veterinary technicians, and support staff, are eligible to participate in the PRO PLAN for Professionals (P4P) program. This means that regardless of their role within the clinic, they can take advantage of the benefits offered by P4P, such as professional pricing and convenient home delivery. By extending eligibility to all staff members, P4P recognizes the importance of the entire veterinary team in providing quality care to pets.

In addition to current staff members, P4P also welcomes veterinary students to join the program. Recognizing the value of education and the future of the veterinary profession, P4P allows veterinary students to access the benefits of professional pricing and convenient home delivery. This inclusion provides students with the opportunity to familiarize themselves with high-quality pet products and establish relationships with trusted brands like Purina® Pro Plan®.

Registered breeders are also eligible to participate in P4P. As breeders play a crucial role in ensuring the health and well-being of their animals, P4P acknowledges their dedication and commitment. By offering professional pricing and convenient home delivery, P4P supports breeders in providing optimal nutrition and care to their animals, contributing to the overall well-being of the breeding community.

To take advantage of the benefits offered by P4P, interested individuals can create an account today. By creating an account, you gain access to the exclusive pricing and convenient home delivery options available through the program. To find our more view our Conditions of Sale.