KEEP THEM SUPER WITH SUPERCOAT
This campaign is a celebration of what makes your dog super. Showcasing the superpowers of hundreds of real pets across the nation. Each and every pet is super in their own way – and that’s why we created the perfect food to fuel their own kind of super.
WHAT SUPER MEANS TO US?
Super is all the little things that make our dogs special. It’s not about physical gifts but the character traits that make them loveable and remind you how special they are to have in your life.
CELEBRATING THE 6 MILLION DOGS IN AUSTRALIA
While they are all super, none is more super than yours. Their unique traits, their own personalities, and importantly the unconditional love they give you and your family.
Notice anything different?
Our Keep Them Super campaign leans into a storytelling approach that reflects the beautifully layered lives of dogs and their humans. It’s a celebration of personal moments that make each dog truly super.
Our Best Sellers
SUPERCOAT is a trusted Australian brand dedicated to delivering tailored nutrition for dogs at every life stage. Made with real meat and no artificial colours or flavours, SUPERCOAT formulas are designed to support your dog’s overall health—from strong muscles and shiny coats to healthy digestion and energy levels. Whether you're raising a playful puppy or caring for a senior companion, offers a variety of options to meet your dog’s unique needs to keep them super!
