We’re shaping the future of pet care through science-backed innovation so pets can live healthier, happier and longer lives.
By combining decades of expertise in pet nutrition, health and behaviour, we continually develop innovative solutions that help pets make a difference for pets and the people who love them.
Product Innovation
Driving Breakthrough Innovation that Helps Pets Thrive
Allergen Reduction
Backed by more than a decade of research, Pro Plan LiveClear® is the first-of-its-kind cat food that reduces the major allergen in cat hair and dander by an average of 47% starting from the third week of daily feeding. It's an innovative nutritional solution that brings you closer to your cat while delivering complete and balanced nutrition.
Helping Ageing Dogs Stay Mentally Sharp
As dogs age, their brains can become less efficient at using glucose for energy. Pro Plan senior nutrition contains enhanced levels of MCT oils, which provide an alternative fuel source for the brain. This innovative approach has been shown to support cognitive function in ageing dogs and forms the foundation of both Pro Plan Bright Mind™ and Pro Plan Veterinary Diets NeuroCare™