Nutrition & Quality

Championing Safety and High-Quality Nutrition

We know how much your pet means to you, and that choosing the right food can feel like a big responsibility. It’s a responsibility we share.

That’s why every Purina recipe is backed by science and made to meet strict quality and food safety standards. Every ingredient has a purpose, helping provide complete and balanced nutrition you can trust.

So you can feel confident you’re giving your pet the nutrition they need to live a healthy, happy life.

Our Nutritional Philosophy

Every pet deserves the opportunity to live their best life, and it all begins with the food in their bowl. At Purina, we combine leading nutritional science with high-quality ingredients to create meals pets love and nutrition they need to thrive. By supporting their health and wellbeing every day, we help strengthen the extraordinary bond between pets and the people who love them.

1

Excellent nutrition should be available to all dogs and cats.

2

Nutrition starts with understanding nutrients, not just ingredients.

3

Innovation should be pursued relentlessly, always focusing on the pet’s nutritional needs, safety and wellbeing.

4

Feeding experiences should be enjoyable, all the while delivering optimal nutrition.

5

Nutritional needs of pets are unique.

Expertly Crafted. Backed by Purina Experts.

Our recipes are developed with the knowledge of a team of 500 Purina - including veterinarians, nutritionists, scientists and pet behaviourists from around the world.

From understanding the nutrients pets need to creating food they enjoy, our experts bring science, care and experience to every recipe.

Purposeful Ingredients. Responsibly Sourced.

Every ingredient in our recipes has a purpose, from providing the nutrients pets need to creating the tastes and textures they enjoy.

We carefully select our ingredients and work with trusted suppliers to understand where our key ingredients come from and how they are produced.

Our approach follows Nestle Responsible Sourcing Standard and supports better outcomes for people and the planet.

Our Commitment to Quality

Your pet's food should be safe, nutritious and made with care. That's why we apply rigorous quality and food safety standards at every
step – from selecting ingredients to crafting and testing each recipe.

Our dedicated teams carefully monitor the manufacturing process to deliver safe, consistent and high-quality nutrition you can trust.

The Highest Quality Standards

Every batch of food we make goes through our rigorous seven-step quality control process.

From checking suppliers and ingredients to monitoring production and reviewing the finished product, each step helps ensure our food meets Purina’s strict standards for safety, consistency and nutrition.

Check 1:
Screen Suppliers

We audit and sample every supplier to ensure their facilities, ingredients, and packaging meet our quality and sourcing standards.

Check 2:
Inspect Ingredients

Before anything enters production, we personally inspect each ingredient to confirm it meets our high standards for safety and quality.

Check 3:
Monitor Batching

Our teams use advanced technology to precisely monitor batching, making sure every recipe is correctly mixed and nutritionally balanced.

Check 4:
Analyze Samples

We take and analyse samples throughout production to ensure each product meets the nutritional needs of pets.

Check 5:
Evaluate Packaging

We check each product's packaging for correct sealing and labeling, and trace each one back to its source.

Check 6:
Verify Final Product

Before it leaves the factory, every product goes through a final quality review by our trained team members.

Check 7:
Ensure Safe Storage

We maintain strict hygiene protocols in storage and work with retailers to ensure Purina products stay fresh and safe for your pet’s bowl.