PRO PLAN Wellness Diets

PRO PLAN Adult 7+ Bright Mind Chicken Dry Dog Food 12kg

Once your dog turns seven, you might start to notice some behaviour or personality changes

  • Your once playful and agile companion might begin to spend more time resting. 
  • They could, at times, appear disoriented or confused. 
  • Anxiety can also creep in, leaving you concerned about their well-being. 

Pack Size 12kg

Item No. 12519096

PRO PLAN® Bright Mind™ is a breakthrough formula proven to improve mental alertness and sharpness in dogs 7+, with results you can see and feel in 30 days*. Once your dog turns seven, their brain starts to change. It becomes less efficient at processing the energy found in food, which can lead to changes in their behaviour. They might start to sleep more and play or socialise less. They can also become disoriented, confused and anxious. This unique blend supports your dog's declining brain function by giving it an alternate energy source. It also contains essential nutrients to support healthy ageing.


Brighter minds: See the difference in 30 days* with enhanced botanical oils and MCTs

Healthy Joints: Omega-3 fatty acids and Glucosamine for joint support and mobility

Strong Bones: Calcium and Phosphorus and other minerals strengthen bones

Improved Immunity: High levels of antioxidants help support the immune system fight the challenges of ageing 

Shiny Coat & Healthy Skin: Nourished by Omega-6 fatty acids

Healthier stools: Prebiotic fiber for healthier digestion

Australian made: Without added artificial colours, flavours, or preservatives

Premium quality: With real chicken as the #1 ingredient

Chicken (16.5%); chicken meal (16.5%); brewers rice; whole grain wheat; wheat gluten; barley; oats; medium-chain triglyceride botanical oil (MCT oil), animal digest; fish meal and fish oil (source of omega-3 fatty acids); minerals, vitamins, amino acids (including calcium, phosphorous, sodium, chloride, potassium, magnesium, zinc, iron, manganese, copper, selenium, iodine, aluminosilicate, vitamin A, B vitamins, vitamin C, vitamin D, vitamin E, choline, folic acid); beet pulp; animal fat (source of omega-6 fatty acids) and natural antioxidants.

Nutritional Composition  As Feed   Dry Matter 
Crude Protein 31% 33.88%
Crude Fat 15% 16.39%
Crude Fibre (Max) 3.0% 3.28%
Calcium (Ca) (Min) 0.9% 0.98%
Phosphorus (P) (Min) 0.7% 0.77%
Glucosamine (Min) 550mg/kg 601mg/kg
Vitamin C (Min) 70mg/kg 77mg/kg
Vitamin E (Min) 460 IU/kg  503 IU/kg
Omega 3 Fatty Acids (Min) 0.5% 0.55%
Omega 6 Fatty Acids (Min) 1.5% 1.64%
Metabolisable Energy (ME) 3.7kcal/g



  Up to 1hr activity  

 1 - 3 hr activity   
10kg 150 175g
15kg 200g 230g
20kg 240g 275g
25kg 280g 320g
30kg 315g 365g
35kg 350g 405g
40kg 385g 440g
45kg 415g 475g
50kg 445g 510g
55kg 475g 545g
60kg 505g 580g
70kg 560g 640g
>70kg Add 30g of food per additional 5kg of body weight Add 32g of food per additional 5kg of body weight

IMPORTANT Always have fresh, clean water available.

Although you will be keen to see the difference PRO PLAN® can make in your dog, please allow 7 – 10 days to transition from their current food.  This enables your dog’s digestive enzymes to gradually adapt to the change in ingredient and nutritional content, assisting with the proper digestion of the food and helping prevent stomach upsets.  Each day, simply feed a little less of the previous food and a little more of PRO PLAN® until you are feeding PRO PLAN® exclusively.

Please dispose of it in your garbage bin. Do not put any soft plastics in your household recycling bin, as they can contaminate other materials and make them harder to recycle.

* A few councils have a specialist soft plastic recycling service: please check with your local council.