Keep Them Super

SUPERCOAT is the trusted leader of dry dog food in Australia, with a range of tailored nutrition to suit your dog’s needs. Our SMARTBLEND® recipes are expertly crafted with purposeful ingredients to ensure your furry friend receives the right nourishment that brings out their best every day, and for years to come.

SUPERCOAT Range

At SUPERCOAT®, we understand that every dog is unique and has different nutritional needs based on their life stage and specific requirements. That's why we offer a wide range of dry dog food options, carefully tailored to ensure your pet receives the right nourishment to be at their healthy best.

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New SUPERCOAT Baked Biscuits

Every dog deserves a treat that’s as wholesome as it is delicious. That’s why SUPERCOAT baked biscuits are made with care, using natural, trustworthy ingredients. Their crunchy, oven‑baked goodness is crafted to brighten your dog’s day while giving you confidence in every bite you share.

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Up to 1.8 years more

Did you know that feeding your dog the right diet to maintain an ideal body condition can help them have up to 1.8 years more of healthy life? Learn more about the Purina Lifespan Study and the importance of nutrition in helping your dog live their best life.

At SUPERCOAT, we take pride in our rich heritage and our commitment to providing high-quality nutrition for over 30 years. We understand that every dog is unique and has specific needs to be at their healthy best.

SUPERCOAT is proud to join forces with Delta Therapy Dogs. Together, we are committed to spreading happiness and fostering meaningful connections through the power of companionship.

Keep Them Super

SUPERCOAT Range

New SUPERCOAT Baked Biscuits

Up to 1.8 years more

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