Our nutritional philosophy
1. We don’t strive to meet standards – we aim to surpass them
It might surprise you, but pet food is subject to stricter formulation standards than most human food. This is because it makes up 100% of a pet’s diet, so it has to be packed with all the nutrients they need to stay happy and healthy. That’s why pet foods often use the term ‘complete and balanced’.
As a long-time member of the Pet Food Industry Association of Australia (PFIAA) and because we are pet lovers and owners ourselves, we take great care and pride in every product we make. Which is why many of our pet foods don’t just meet industry standard requirements - they exceed them.Find out more about our quality standards and how we work with the PFIAA.
Results Driven Nutrition
We believe people and pets are better together - pets bring such joy to your lives, and to ours! They’re part of the family, so it’s only natural to want the best for them. That’s why for over 85 years, we’ve been dedicated to creating nutritious, high quality pet foods to help cats and dogs live healthier, happier, longer lives. Watch now to find out more about our results driven nutrition.