General FAQs


What brands and products do Purina produce? 
The Purina product range includes many of the best known and best-loved pet care brands found in Australia. Featuring a range of pet food recipes, treats and accessories to suit every life-stage from kittens and puppies through to senior cats and dogs and everything in between, our pet products are designed with your pet's health and happiness in mind. You can view the full range here.


Who do I contact if I have any concerns about Purina products? 
Reach out to our PetCare Advice team by calling 1800-738-238, Live Chat or contact us here.


Do I need to introduce new food gradually to my dog or cat? 
You should consider transitioning gradually to new pet foods to help eliminate any digestive upsets. We recommend you introduce a new pet food over a period of 7 – 10 days to help avoid digestive upset. The first day we recommend missing 10 percent of the new food with 90 percent of the current food. Each day, increase the amount of the new food while decreasing the amount of the current food. For more information Live Chat with our team or call them on 1800-738-238.


How does Purina support the community? 
Nestle Purina PetCare is proud of our partnership with Animal Welfare League Australia. Purina proudly supports Animal Welfare League Australia by providing food for animals in need, as well as a broader commitment to ensuring that animals in shelters, as well as homes, receive quality nutrition and care.


Myth Busting - Fillers, Grains & By-Products


Why use corn in dog and cat food? Is corn a filler?

“Filler” may be defined as feed ingredients for pet food with little or no nutritional value. Every ingredient in our formulas has a valuable function and plays a part in providing an excellent source of nutrition to your pet. When properly cooked, corn provides a highly digestible source of carbohydrate, essential fatty acids and protein, and thus, is not considered filler. Corn also has among the highest level of natural antioxidants of any grains. Purina only uses the same grades of corn traditionally used in human food products.


Why do you use chicken by-product or poultry meal in Dog and Cat food?

Poultry meal (including chicken by-product meal) is a rich source of many of the nutrients your pet needs in a complete and balanced diet. Poultry by-products can provide a rich source of protein and healthy fats in addition to essential vitamins and minerals. In fact, poultry by-product meal can contain between 60% and 70% protein. The nutritious poultry by-products we use in our pet foods are high-quality ingredients.


Why do you make products including and excluding grains?

Just like humans, pets can have allergies and intolerance too. For this reason, Purina makes a wide range of foods to suit a wide range of dietary needs. From foods free of grains to food free of chicken and beef protein.




Does your Dog and Cat food contain GMO grains? 


We only use ingredients that are approved as safe, and make sure every supplier we choose meets stringent standards for material specification, product safety, sanitation and good manufacturing practices. Because like you, we love our pets too! You can read more information here.

Learn more about the Purina Cares initiative and our commitment to responsible sourcing.




Is Purina Halal?
Purina pet food products are not halal certified. Halal is a certification reserved only for human food. Click here to view our range of brands and products.

Does Purina export its products?
Yes. Several of Purina’s dry cat products, such as Fancy Feast, are exported to countries in Asia.

What do the symbols on your packaging mean? Isn’t this halal?
The symbol used on our packaging is a requirement of some export markets we sell to. This symbol confirms that the product complies to all export regulations and has been manufactured in a pork free factory. It is not a halal certification.

Is there a cost to be certified?
Yes, all certification programs and approval processes incur costs; this is a normal part of export. Purina does not pass these costs onto our consumers for any of our products.

Isn't Purina part of Nestlé? Aren't they halal?
Purina is proudly part of Nestlé. Nestlé has a small number of products that are halal certified. For more information regarding Nestlé’s halal products, you can read more here.




While some Nestle Purina products do use seafood sourced from Thailand, Nestlé has an action plan in place to address issues of forced labour and human rights, and is committed to working alongside others to eliminate these practices from our seafood supply chain. You can read more here.

Learn more about the Purina Cares initiative and our commitment to a sustainable future.