The Quality is in The Details 

We believe no detail should be overlooked when it comes to taking care of your pet. Ingredient quality and safety is the highest priority for PRO PLAN and is non-negotiable.

Everything we do is based on a simple aim: to help improve the lives of pets and their owners. That’s why we developed OPTINUTRITION™, which delivers scientifically proven benefits. Every single ingredient and nutrient has been chosen, and their levels carefully adjusted, to provide pets with with meaningful benefits.

Purposeful Cutting Edge Science 

Through our Research and Development organisation, we never stop exploring new and pioneering ways to help owners and their pets. That’s why our breakthrough discoveries have been recognised by the international scientific community and are published in renowned peer-reviewed journals.

Superior Nutrients Delivery 

All PRO PLAN food has been cooked using the optimal procedures for its ingredients, resulting in advanced nutrient delivery. Thanks to PRO PLAN proprietary technology, where taste and nutrition quality are fully respected, PRO PLAN gets the best out of ingredients for long-term health impact.