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Our History

Throughout our long history in the pet care business, we’ve developed successful brands, such as LUCKY DOG, BENEFUL, FRISKIES, FANCY FEAST and TOTAL CARE. In 2002, we acquired RALSTON PURINA, which saw the introduction of BONNIE, PURINA ONE and PRO PLAN to our brand portfolio. Then, in March 2007, we made another significant acquisition when we took over the SUPERCOAT business. In 2010 we acquired KRAMAR and in 2011 we launched an exciting new range of brands including RUFFS, PETLIFE  and SHEDEZE.

As you can see, we continually strive to provide the very best products for your pet. After all, with over sixty per cent of Australian households owning a pet, it’s important they get the best care.

Last updated: 12 February 2013 at 11:24 AM