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Our History

William H Danforth established Purina in St Louis, Missouri, USA. His aim was to build a company that would provide the best and purest nutrition for animals in convenient and easy to use foods.

The name Purina originates from the company's slogan, "where Purity is Paramount." The red and white checkerboard logo was inspired by Danforth's childhood neighbours, who dressed their children in a similar pattern.

Throughout our long history in pet care, we’ve developed many successful brands, such as LUCKY DOG, BENEFUL, FRISKIES, FANCY FEAST and TOTAL CARE.

In 2002, we acquired RALSTON PURINA, which saw the introduction of BONNIE, PURINA ONE and PRO PLAN to our brand portfolio. Then, in March 2007, we made another significant acquisition when we took over the SUPERCOAT business. In 2010 we acquired KRAMAR and in 2011 we launched an exciting new range of brands including RUFFS, PETLIFE  and SHEDEZE. In 2014 we launch our cat food brand FELIX.

To find out more about your brands, please view our brand page or for further questions about our products, contact us.

Last updated: 22 July 2014 at 05:05 PM