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Our History

Throughout  long history in the pet care business, we’ve developed successful brands, such as LUCKY DOG, BENEFUL, FRISKIES and FANCY FEAST. In 2002, we acquired RALSTON PURINA, which saw the introduction of BONNIE, PURINA ONE and PRO PLAN to our brand portfolio. Then, in March 2007, we made another significant acquisition when we took over the SUPERCOAT business.

As you can see, we continually strive to provide the very best products for your pet. After all, with over sixty per cent of Australian households owning a pet, it’s important they get the best care.